As one of the top gaming solutions provider in the global gambling industry, NetEnt is never idle. In recent reports, the company has announced an agreement with Gaumont, the oldest film company in the world, and the company that happens to produce the hit television series Narcos. The chronicled look at the criminal exploits of the notorious Colombian drug lord Pablo Escobar and other drug bosses from the era is about to be adapted in a first class video slot by the Swedish studio. The timing is about right, as the Golden Globe and Emmy ® award-nominated television series is currently in production of the fourth season.
The creation of the branded title was announced at the annual ICE expo, and was greeted with anticipation and promising predictions. The TV show is an action-packed crime adventure that has received both critical and audience’s acclaim ever since it premiered. By the time season three premiered, the show was deemed the most in-demand digital original in the U.S., as well as one of top five in the world. Residents of over 130 countries worldwide have access to Narcos through the Netflix streaming service and NetEnt will benefit from all the fans of the series who are also passionate online gamblers. This won’t be the first branded game for NetEnt; on the contrary, the growing portfolio already contains popular slots like Jumanji, Guns n’ Roses and Planet of the Apes.
Chief Product Officer of NetEnt said that the agreement signed to make a Narcos slot is surely one of the biggest deals the company has concluded to date. Since Narcos are a sensational series, Henrik Fagerlund has no doubt a new demographic will be attracted by the fun game they plan to produce. As for Gaumont, Head of Legal and Business Affairs said that they trust in NetEnt’s ability to produce an exquisite slot, one that will become another thrilling way to ‘experience and engage with the brand’.